The art of the imaginable.™
Identity · Campaigns · Packaging · Digital
Independent studio · Selected projects
Blue Tomato Graphics is an independent design practice for businesses, organizations, artists, and founders who care about the work and prefer to work directly with the person making it. I take on a small number of identity, campaign, packaging, and digital projects each year. No templates. No handoffs. The best fit is one or two decision-makers and room for a strong point of view.
The practice
I'm Dave Stevens, founder of Blue Tomato Graphics. I've worked independently since 2001 across identity, print, campaigns, websites, packaging, and the occasional project that refuses to fit into a tidy category.
The last several years were quieter, with most of my work centered on a long-running Eagle Bar partnership and selected identity, packaging, and image-making projects. I'm opening the studio to a limited number of new clients again, not trying to build a project factory.
I work best with people who want an experienced point of view, can make decisions without a committee, and value a close one-on-one process. The goal is not more work. It is better work with the right people.
Best fit: businesses, organizations, artists, and founders with an interesting problem and a real decision-maker at the table.
"The art of the imaginable."— Original thinking, applied.
Logos, identity systems, and practical brand rules that work across print, digital, signage, packaging, and whatever comes next.
See an identity example →Event identities, recurring campaign systems, social graphics, email, posters, and print designed to stay coherent without becoming repetitive.
See an ongoing system →Boxes, labels, specialty graphics, promotional objects, and dimensional concepts where the structure is part of the idea.
See a packaging example →Marketing sites, landing pages, email systems, and digital graphics designed around real content rather than a prebuilt look.
See the Eagle case study →AI is part of the toolkit, not the product. I use generative tools when they help explore a direction, create a hard-to-produce image, prototype an object, or extend a campaign.
Then the ordinary human work begins: art direction, editing, compositing, retouching, typography, production, and deciding what does not belong.
AI generates. A designer decides. You are hiring the judgment, not renting the button.
In the toolkit
Adobe Creative Cloud Generative Imaging Video & Motion 3D Prototyping Print Production Front-end DesignIt’s an absolute pleasure working with Dave at Blue Tomato Graphics on a new logo for our nonprofit organization. Dave is extremely patient, professional, and generous with his time and expertise. I highly recommend Dave and Blue Tomato Graphics!
Pat Massey, President
New Jersey Library Trustee Association
Working with David Stevens has been an extremely positive experience. The end result exceeded our expectations on every level. We have already received numerous compliments on how great the new site looks.
John McCann, President
J.G.M. Decorating, Inc.
David is very creative and always thinking outside the box. He takes his innovative ideas and molds them into a phenomenal finished product. Blue Tomato Graphics is a home run for any business.
Dean J. Russo
Personally Yours Gift Baskets
His versatility and creative sensibilities have had a direct positive impact on my bottom line. His quick turnaround on last-minute jobs is a life-saver. I wholeheartedly recommend BTG.
Jason Pfeiffer
The Triskell Studio
A limited number of projects
I am looking for a few good collaborations with people who care about the result and want to work directly with the designer. Tell me what you are building, changing, or trying to untangle.
[email protected] → 201.632.0316
