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PRINT MEDIA

Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media.

Now, more than ever, consumers and businesses are placing more value on things that are real. In an attempt to escape from our increasingly computer-bound existence, print media have experienced a rebirth. Brochures, flyers, posters, direct mailers, newsletters and presentation folders – they each offer a tangible visual appeal that the internet and digital media can never provide.

Blue Tomato Graphics offers print media that brings substance and longevity to your communication efforts. We provide a more personalized way to reach your target audience when the web and social networks just won’t cut it. We carefully consider every aspect of the design in detail – the colors, the content and images. These are all key elements in making your print media as powerful as it can be. In your hands, you’ll hold something with real substance and professionalism.

According to PrintIsBig.com, U.S. and worldwide industry statistics, U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!

Still not sure if investing in print media is right for you? According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are 6 reasons that stress the importance of print media and why your print media publications will make a lasting impact on your target market.

Print is Tangible
Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend farther than most people think.

Print is Credible
Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print media requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

Print Establishes Your Brand
Marketers know the significance of having a well recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

Print Helps You Reach Your Target Market
The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print is More Engaging
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.

Less Print, Is More For You
With more companies taking their marketing efforts online, the old has become new again as print media becomes the new trend. But this isn’t your parents’ world of print media communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.